Get every job,
every time.

The AI Receptionist for UK Tradespeople

Retinal answers the calls you miss while you're on the tools. Job details land in your WhatsApp before you're off the ladder. No dashboards. No complicated setup. You just crack on.

Get Started → Hear a real call →
Setup 48 hours
Included minutes 150 / mo
Cancel anytime 30 days' notice
Trades covered Plumbers · Electricians · Gas Engineers

Three steps. No app to open. No portal to log into.

You forward your number

  • Retinal intercepts unanswered and busy calls
  • Your existing number stays on your van and cards
  • Nothing changes for your customers
  • Takes about five minutes to set up — we do it for you
Step 1 — call forwarding visual

Retinal takes the details

  • Speaks naturally, handles trade vocabulary
  • Knows first-fix, RCD trips, Gas Safe, powerflush
  • Gets the name, number, postcode, job type, urgency
  • Never quotes a price by default — always: "I'll get him to call you back"
Step 2 — call transcript visual

The job lands in your WhatsApp

  • Structured message: name, location, job, urgency
  • One tap to listen to the recording
  • Call them back when you're off the ladder
  • Done before you've even packed up your tools
Step 3 — WhatsApp message visual

The cost of a
missed call.

Real UK job values, realistic conversion rates. This isn't made up.

One job pays for itself. Sometimes even for two years.

Scenario Missed calls / week Jobs recovered / monthat 40–50% conversion Est. value / monthat £280 avg job Retinal cost Net gain
Quieter week 8 calls ~3 jobs ~£840 £149 £691
Typical week 10 calls ~4 jobs ~£1,120 £149 £971
Busy week 12 calls ~5 jobs ~£1,400 £149 £1,251
Assumed £280 avg job 40–50% conversion £1,120 £149 £971

What Retinal will and won't do

What Retinal does

The job of a good office manager.

Takes calls professionally. Gets the right information. Sends you a lead. Stays out of your way. Knows your trade inside out.

  • Answers unanswered and engaged calls
  • Speaks naturally — no menus, no robots
  • Takes name, number, postcode, job type, urgency
  • Handles trade vocabulary correctly
  • Sends a structured WhatsApp message every time
  • Records every call for your review
  • Works across plumbing, electrical, and gas
What Retinal won't do

Where Retinal always steps back.

Retinal is a receptionist, not a salesperson or estimator. It knows its lane. You stay in charge of the decisions that matter.

  • Quote a price unprompted — by default Retinal defers all pricing to you
  • Confirm availability or book a date
  • Make commitments on your behalf
  • Discuss call-out charges
  • Give technical advice or diagnose jobs
  • Pretend it's a human if asked directly

Don't take our word for it. Hear Retinal handle a real call.

Three scenarios. Real calls, real results.

Customer calls about a boiler that's been losing pressure all week. Wants someone today if possible. Gas engineer in South London.

Emergency · Plumbing

Developer calls about a first-fix bathroom on a new build in zone 4. Wants to book a site survey. Multiple bathrooms, long-running project.

Survey booking · Plumbing

Homeowner's RCD keeps tripping — third time this week. Wants a Part P registered electrician. Worried about safety, not price-shopping.

Safety · Electrical

Want to talk to it yourself? Call 0123 456 7890 — placeholder number, will be updated at launch.

£149 a month. No contracts. Cancel with 30 days' notice.

Common questions

Most solo tradespeople average 60–90 minutes of inbound calls per month. 150 minutes is generous headroom — the vast majority of customers never go near the limit. If you're running a busier operation, just ask us and we'll tell you honestly whether you need more.
You're charged £0.80/min for any time beyond your included 150 minutes. Most solo tradespeople use well under their limit — but if you do go over, you'll see it on your next bill with a full call-by-call breakdown.
No. It's month-to-month after your first month. If you want to cancel, give us 30 days' notice — no exit fee, no awkward conversation. We'd rather earn your business every month than lock you in.
Yes. If you're going on holiday or have a quiet spell, just let us know and we'll update the agent so it tells callers exactly when you're back — "I can take your details but just to let you know, [Name] is back on [date] and will call you then." Your number stays live, no leads slip through, and you pick up exactly where you left off.
Yes. Retinal doesn't replace your number — it covers it. When a call goes unanswered or you're engaged, it forwards to Retinal automatically. Your number stays yours. Customers never know they've been redirected.
£149
per month
  • 150 minutes includedaround 100–150 calls per month
  • Done-for-you setupdemo call, short form, live in 48 hours
  • WhatsApp lead deliveryreal-time, every call
  • Weekly QA reviewreal person checks your calls, every week
  • Cancel30 days' notice, no exit fee
Get Started →

One-off setup fee: £99. Waived if you pay annually (£1,600/yr — saves £188 on the subscription, plus the £99 setup fee).

Live in 48 hours.

A quick call. A short form. Then you're done.

Step 1

Book a demo call

A 20-minute call with us. We walk through how Retinal works for your trade, what you can customise, and whether it's the right fit. No hard sell — just an honest conversation.

Step 2

We send your onboarding pack

Once you're signed up, we send a short onboarding form. You tell us your services, areas covered, anything specific you want the agent to mention — takes about five minutes.

Step 3 · ~36 hrs

We build and test your agent

We configure your agent from your brief, run it through a set of test calls, and send you three sample recordings to approve. You sign off before anything goes live.

Step 4 · 48 hrs

You go live

We flip the call-forward on. Retinal starts answering. You start getting WhatsApp leads. That's it — nothing for you to touch.

"Picked up a £900 boiler swap I would have completely missed. It paid for itself in one morning."— Dave H. · Plumber · North London
"It sounds like a person. My customers don't notice. I just get the WhatsApp and ring them back when I'm done."— Marcus T. · Electrician · Manchester
"Setup took a phone call. Two days later it was live. I haven't lost a job to voicemail since."— Sam R. · Gas Engineer · Bristol
"Used to lose at least two jobs a week to voicemail. Now I get a WhatsApp with the full job details before I've even finished the one I'm on."— Terry B. · Plumber · Birmingham
"Had a customer ring back and say 'your receptionist was really helpful.' There is no receptionist. That tells you everything."— Craig W. · Electrician · Leeds
"First week it caught a boiler breakdown call at 7am while I was on the school run. £320 job. Paid for two months in one call."— Paul M. · Gas Engineer · South London
"Picked up a £900 boiler swap I would have completely missed. It paid for itself in one morning."— Dave H. · Plumber · North London
"It sounds like a person. My customers don't notice. I just get the WhatsApp and ring them back when I'm done."— Marcus T. · Electrician · Manchester
"Setup took a phone call. Two days later it was live. I haven't lost a job to voicemail since."— Sam R. · Gas Engineer · Bristol
"Used to lose at least two jobs a week to voicemail. Now I get a WhatsApp with the full job details before I've even finished the one I'm on."— Terry B. · Plumber · Birmingham
"Had a customer ring back and say 'your receptionist was really helpful.' There is no receptionist. That tells you everything."— Craig W. · Electrician · Leeds
"First week it caught a boiler breakdown call at 7am while I was on the school run. £320 job. Paid for two months in one call."— Paul M. · Gas Engineer · South London

Got questions.

Straight answers. No spin, no small print.

Most won't. The agent answers professionally, uses trade language correctly, and doesn't behave like a chatbot. If a customer asks directly, it says it's a virtual assistant. We don't lie — we don't need to.
By default, no. Retinal will always tell callers that you'll call them back with a price — keeping quoting firmly in your hands. If you'd like Retinal to share a set call-out charge or a fixed rate for a specific job type, that's configurable during setup. Most tradespeople leave it switched off, but the choice is yours.
Yes. The agent handles a wide range of UK regional accents. Your weekly QA review catches any misunderstandings and we retrain the agent on your specific caller patterns over time.
Every week, a real person reviews a sample of your calls, checks for slips, and retrains the agent. If something comes through wrong, we make it right. It's not set-and-forget — it gets better over time.
Book a demo call first — we walk through everything together. If you decide to go ahead, we send you a short onboarding form covering your services, areas, and how you want the agent to handle calls. Then we build, test, and get you live within 48 hours. You don't touch a setting.
Yes. 30 days' notice. No long contract. No exit fee. No small print designed to trap you. If it's not working, we won't make it painful to leave.
Plumbers, electricians, and gas engineers — specifically trained for these trades. The agent knows first-fix from second-fix, what a Gas Safe number is, what a powerflush involves. Call us if you're not sure whether your trade fits.
Stored encrypted in the UK for 30 days, then permanently deleted. Used only for QA and agent improvement. Never sold. Never shared with third parties. ICO registered (ZB 891 204), GDPR and UK Data Protection Act 2018 compliant.